Summary

  • Stage 1: Surveying the Land: 2 to 3 weeks
  • Stage 2: Building the Brand Blueprint: 2 to 3 weeks
  • Stage 3: Stake Your Claim (Marketing plan/creative development): 2 to 4 weeks
  • Stage 4: Blaze a Trail (Go to Market): 4 to 8 weeks
  • Stage 5: Determining Impact (Gauging and tracking results): Continuing