Determining Impact (Gauging and tracking results): Continuing

Summary: Circle H partners with you to measure the effectiveness of the plan. Did we get substantial gains in results like sales, website traffic, profits and brand awareness? We find out. We also measure brand indicators like messaging recall, favorability, and increases in intent to buy. If needed, we make adjustments to improve performance. We work to do whatever it takes to get you results.

What we do during this stage:

  1. Ongoing results reviewed and analysis takes place.
  2. If needed, we conduct qualitative and quantitative consumer research to determine progress and impact of the plan.

Stage 5 Deliverables = Analysis

  1. Effectiveness measures incorporated and analysis implemented.
  2. Periodic reports generated.
  3. Tweaks to plans or messaging based on results take place if needed.