Blaze a Trail (Go to Market): 4 to 8 weeks

Summary: Marketing plans are executed and associated creative concepts are produced. Your brand’s integrated marketing tactics begin reaching consumers in the marketplace. The goal is to reap successful results from our joint efforts.

What we do during this stage:

  1. Media purchased.
  2. Creative elements produced:
    • broadcast spots are shot, recorded and approved
    • photo shoots take place
    • final designs completed for print and online initiatives
    • printing/production takes place for print and online
  3. Final creative trafficked to all media channels.

Stage 4 Deliverables = In-market with tactical media & marketing tactics

  1. Final media plan.
  2. Approved creative marketing tactics.
  3. Traffic of creative to media channels.
  4. Metrics and tracking begins.