Surveying the Land: 2 to 3 weeks

Summary: Circle H conducts a market study, a comprehensive competitive review, and a review of your company’s history, current state and goals. We dig deep, study, and comprehend what is needed to begin branding your domain in the marketplace.

What happens? We explore and document everything we need to know.

  1. Talk to your people
  2. Talk to people you associate with – includes vendors, suppliers, etc.
  3. Talk to current and/or prospective customers; from a list you provide.
  4. Conduct a deep dive into your industry
  5. Incorporate formalized consumer research, if needed

Stage I Deliverables = A complete brand assessment

  1. Results from talking to key people:
  2. Findings from industry and competitive research:

Click here for an expanded look at Stage I Deliverables