Surveying the Land: 2 to 3 weeks

Stage I Deliverables = A complete brand assessment

  1. Results from talking to key people:
    • thorough feedback that enables us to hone in on your brand’s essence and strengths
    • clear picture of your place in the brand life cycle
    • complete insight into consumer awareness and perceptions of your company
    • customer feedback on the benefits your brand offers; areas for improvement
    • defined consumer profiles
  2. Findings from industry and competitive research:
    • industry snapshot
    • summary of your brand’s key differentiators
    • comparison of your company versus your competition, providing a reference point of your offerings within your category
    • defined set of challenges and opportunities
    • comprehension of specific marketing tactics that are effective for your industry